What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Mowbray Park in Sunderland city centre is one of the oldest parks in the North East. Restored to its former Victorian splendour, it has an intriguing array of art works.

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RT : A blood red moon & a rosy hue over Penshaw this morning https://t.co/apGids4JWr 6 hours 20 min ago
Holocaust Memorial Day (27th January) is a time for everyone to remember the millions of people murdered in the hol… https://t.co/EWRLggPdcQ 8 hours 16 min ago
Who doesn't love a bit of Cash??! If like us you loved the Man in Black then this is a show not to miss!… https://t.co/FVeBUChi3V 2 days 6 hours ago
Were really looking forward to seeing the second installation by artist Dan Holdsworth previewing t… https://t.co/wlam3S6opm 4 days 2 hours ago
RT : Character comedy at its best coming to on the 2nd Feb.... catch sell out show!… https://t.co/OfaPzctfSQ 4 days 3 hours ago
RT : 20% OFF Karting. EVERY DAY in January. SIMPLE. Karting from only £20! Bookings: 0191 521 4050 Full T&Cs Apply:… https://t.co/ofsTbj1haf 5 days 3 hours ago
RT : NEWS ALERT! We’re delighted to announce the Swiss airforce will be at our airshow this year, for the firs… https://t.co/z9hYtM4KH5 5 days 3 hours ago
RT : Check out my new blog post - https://t.co/jc6AP2VOSB was superb show. I laughed from beginning to end. 5 days 5 hours ago
RT : Win one of two annual passes to , Start your new year with a wild adventure! 🐹🐰🦊🦋🐌… https://t.co/rPiY4SlFNA 5 days 7 hours ago
How lucky we are to have this view on our doorstep? 😍 indeed! https://t.co/a6vySTBTTM 5 days 21 hours ago
It's National obesity week and time to get out and about and get active! Why not try one of our… https://t.co/9rxe5qt5om 6 days 3 hours ago
RT : Just under 3wks until Leonardo da Vinci exhibition opens for you all to see & enjoy. Exhibition tickets are avail… https://t.co/KQ2bGKCEVO 6 days 7 hours ago
Exciting news, can’t wait for this year! https://t.co/SkWKzFMHzl 6 days 7 hours ago
Oooh! Cheeky, cheeky! What a great idea and https://t.co/uCgAKicNjM https://t.co/84op6FFzno 1 week 4 days ago
We certainly are ! and there's some great events on your list to help distract! https://t.co/z3ngs1QOI4 1 week 4 days ago

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