What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

L.S. Lowry spent his holidays in Sunderland at Seaburn, painting scenes of the coast, port and coal mines. The city is the home to one of the best collections of L.S. Lowry paintings in England.

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Hi, yes you should have received an e ticket via email. Can you please email events@sunderland.gov.ukhttps://t.co/Fs8tXHr86p 2 days 16 hours ago
will run from 18 October - 18 November at Sunderland seafront and Roker Park. Have you got… https://t.co/Tf5WKVXbsj 2 days 16 hours ago
RT : Houghton Library has a plentiful supply of Houghton Feast brochures. Get your free copy while you can! ❤🐗 https://t.co/x3odU7fkhW 2 days 17 hours ago
RT : If you are needing to return a book or access a PC today, we’re open late till 7pm at Houghton Library. Where we’v… https://t.co/SeLgMgHCzS 3 days 10 hours ago
RT : Check out our Short Story Competition that we’re running as part of this years Literature Festival. Closing date is… https://t.co/HhpPlJmt41 3 days 10 hours ago
RT : Most shops in Houghton Town Centre have kindly taken copies of the Houghton Feast brochure for their customers. Pop… https://t.co/IynSVjKpnP 3 days 12 hours ago
Join us for Sunderland's 8th annual LGBT Celebrations this Sunday! This fabulous free event takes place at Park Lan… https://t.co/rH8FqXnl7B 3 days 16 hours ago
RT : A reminder that we plan to open at the later time of 10.30am today (20/9) following yesterday's high winds. After a… https://t.co/bJyFLECkAD 3 days 17 hours ago
RT : Motorists are advised of widespread disruption to road network due to high winds, with trees, branches and other de… https://t.co/n2XaJWGFo4 4 days 9 hours ago
RT : Please take care if you’re out and about and watch out for flying debris. We’re getting a number of reports of fall… https://t.co/itGWBjNWd1 4 days 10 hours ago
We definitely will! See you there https://t.co/pZHqexvUit 4 days 10 hours ago
If Jeeps and Jets sound like the perfect combo you need to visit the North East Land, Sea and Air Museum this weeke… https://t.co/4spX2b1EcL 4 days 11 hours ago
RT : Have you ever felt confused or overwhelmed by politics? Have you ever thought that the only way to make a differenc… https://t.co/CX26fErgG2 4 days 11 hours ago
RT : PREVIEW: 'Forgiveness' by Carrie Fertig next Friday 28 September 6-8pm: https://t.co/1JZ0mA3NwQ https://t.co/jJ8bOliI8X 4 days 11 hours ago
RT : Coming soon... a new space for NGCA! Visitors will be able to see new work plus works from the NGCA collection in o… https://t.co/Ijmg8zPi6M 4 days 11 hours ago

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