What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Roker beach is home to the unique 'cannonball' rock formations that were the inspiration for the seafront 'pods'.

Twitter

Thanks for sharing! 8 hours 9 min ago
Lots of fun, games and flashing lights at the final night of . There’s fireworks at 6pm and… https://t.co/5fOmdlh5d1 11 hours 40 min ago
You’ve only got one more night to visit! https://t.co/vpvY59mQAl https://t.co/2csU66ttJA 1 day 7 hours ago
RT : Sunderland Illuminations at Roker Park was rather spectacular tonight with a taste of North and South India as well… https://t.co/6MeYJ4Oq0e 1 day 8 hours ago
RT : It’s the final weekend of Sunderland Illuminations and Festival of Light 😢 Tonight will see a fabulous Diwali cele… https://t.co/RNxlqdQEah 1 day 16 hours ago
It’s the final weekend of Sunderland Illuminations and Festival of Light 😢 Tonight will see a fabulous Diwali cele… https://t.co/RNxlqdQEah 1 day 18 hours ago
Hi, can you email events@sunderland.gov.uk and they will be able to issue your ticket. 2 days 18 hours ago
Have you been to yet? Here’s what you need to know: ⏰It’s the last weekend, open Thursday… https://t.co/ITd817KrHO 3 days 10 hours ago
Ooh that’s Love Lily hot choc and Sunderland Illuminations on our to do list for this weekend! 3 days 16 hours ago
It’s a tough job but someone’s got to do it! Local blogger has tested lots of hot chocolate, and the… https://t.co/KYTr1fdH20 3 days 16 hours ago
RT : Who fancies going to the fireworks? 💫⭐️🌟✨ https://t.co/4IrEYlqNXy 4 days 13 hours ago
RT : Hey Sunderland! The one and only Terry Deary will be appearing in Terrible Tudors & Awful Egyptians nex… https://t.co/YAipXiqae7 5 days 8 hours ago
Reindeers, running and raising money, what’s not to love? https://t.co/x5aFY3cMyX 5 days 13 hours ago
RT : FOOTBALL FANS! This week The Damned United comes to . Adapted from David Peace’s brillia… https://t.co/TsoY2d6Luv 6 days 18 hours ago

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