What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Sunderland is one of the few cities in the UK to have a river, beautiful coastline and two award winning beaches at Roker and Seaburn.

Twitter

RT : Did you know there's a Sunderland webcam? It takes in Roker Beach and the expanses of sands along with Roker Pier &… https://t.co/ba7Ev7ICnE 5 hours 44 min ago
RT : Our very popular children's Summer Beach Camps are open for bookings supported by please book up quic… https://t.co/xjGEeHHZS8 5 hours 45 min ago
RT : 🎸🎸The 'King' is in the building! for THIS IS ELVIS! 🎸🎸 Who's joining us for a rocking week? 🎶🎶 Good… https://t.co/Zdk1XoEHCV 2 days 37 sec ago
RT : From the biggest event in the country this year to a pint-sized World Cup, there's plenty of events taking place in… https://t.co/T5YctjgJnE 2 days 1 hour ago
RT : Great to see Hetton Carnival getting equal billing with Great Exhibition of the North here! Look out for… https://t.co/Zpna3QUSqi 2 days 1 hour ago
What a fantastic way to start the day! 😀 2 days 4 hours ago
RT : This is great news👍 - the history of the pier and lighthouse are fascinating and the guided tours are definitely th… https://t.co/oYEnGPepbN 2 days 5 hours ago
Ahoy! Calling all sea dogs and landlubbers alike! This is going to be a great day out for all of the family. Come… https://t.co/YYyuuSOloV 2 days 5 hours ago
The sun is shining on our fabulous on the longest day of the year! How will you be spending it? Whethe… https://t.co/B0CwWv5bhq 2 days 6 hours ago
RT : A super trip to today! So many fun activities for the girls to do - pond-dipping, minibeast hunting,… https://t.co/2Uyc9KJduR 2 days 6 hours ago
We Agree! Fantastic weather to get out and about exploring the flora and fauna at Hylton Dene https://t.co/kc8YjyQsQc 2 days 6 hours ago
RT : Ahoy Matey! Have your pirate costumes ready and set sail for a free, fun packed day for all the family. Learn how t… https://t.co/St10tdoFVM 2 days 8 hours ago
RT : Footage of today's little stint on Wader Lake - a first on site since October 1998. We think it's probably a female… https://t.co/W9Iok27Tr2 2 days 8 hours ago
RT : A fantastic opportunity for specialist and gourmet food suppliers to get on board and be a part of the biggest free… https://t.co/RLLGdi0uzx 3 days 21 min ago
We're really looking forward to seeing this exhibition https://t.co/mxeT5EAxMd 3 days 22 min ago

Facebook

Download the See it Do it app

Sign up to our newsletter