What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

L.S. Lowry spent his holidays in Sunderland at Seaburn, painting scenes of the coast, port and coal mines. The city is the home to one of the best collections of L.S. Lowry paintings in England.

Twitter

Can’t wait to see these guys on 27 and 28 July! https://t.co/VT4q08ngqE 44 min 46 sec ago
If you haven't already visited this captivating and breathtaking exhibition , get there soon! It ends 10… https://t.co/RDweJt7iB8 5 hours 16 min ago
Let's help to get our already fabulous sea front 'ship shape' for the https://t.co/M29XBVfQtl 5 hours 21 min ago
RT : There is still spaces available for volunteers to get involved in this exciting project. Help turn the new Northern… https://t.co/jU3EJwyixw 5 hours 28 min ago
RT : We're getting super excited for ! We're working with who are running two workshops where… https://t.co/PWQHrgUz9w 5 hours 29 min ago
Who doesn't love top notch jokes! We certainly do so that's our Friday evening all sorted then! https://t.co/zTBTvnX5tA 7 hours 48 min ago
RT : Check out our non-fiction collection on ! We have sporting memoirs, music, politics, true crime and more!… https://t.co/lt2Uf0LF9S 7 hours 58 min ago
What a fabulous opportunity to work in such a fascinating historical building! https://t.co/XuFchGY2Jw 12 hours 33 min ago
RT : Wonderful “ship sails” made in a variety of media by The Art Studio members in preparation for . 13 hours 17 min ago
RT : Coursework deadlines? Upcoming pub quiz? Or do you just want a bit more info than your go-to search engine can prov… https://t.co/Wnkt8qobhU 13 hours 18 min ago
RT : At this Thursday's Rainforest Rascals playgroup we're reading from the picture book 'Monkey Found a Baby'. Songs, s… https://t.co/ahwlq9G7CG 13 hours 18 min ago
There are so many great places to visit and amazing things to see and do in our fabulous this bank holi… https://t.co/APNilmBnt5 1 day 8 hours ago
We are certainly looking forward to visiting! https://t.co/zejpbokl1o 1 day 11 hours ago
RT : fun - Wed 30 May, 'Create and Make' session from 11am-12.30pm and 1.30-3pm Get your youngsters along to t… https://t.co/f2o0BDfgoz 2 days 1 hour ago
RT : Joining us for Matilda the Musical? Check out our kids menu - 2 courses for £7! 🍽️🍕 ✔️ Cheese & Tomato Pizza ✔️ Sa… https://t.co/PI62NmeT24 2 days 1 hour ago

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