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Zwings' #SAFETYFIRST Event in Sunderland

20 February, 2023

Sunderland is the latest city in the UK to launch Zwings distinctive blue e-scooters. Zwings are working in collaboration with Sunderland City Council to run the Department of Transport (DfT) e-scooter trial in the city. At Zwings, we are very involved in community life. We want their trust, and we know that in order to earn it, we need to create a culture of safety and responsibility around our e-scooters. The #SAFETYFIRST Events are part of our effort to show people how they can have fun, connect and ride responsibly. Zwings' are hosting a #SAFETYFIRST e-scooter rider event in Sunderland to promote safe and responsible e-scooting. We are welcoming current riders and new riders from across Sunderland. You will receive a complimentary helmet (limited quantity; first come, first served) and a certificate for attending.

Where and when is this event?

We are hosting the event at Keel Square, Sunderland on Wednesday 1st March from 11am to 2pm. Members of the Zwings team will be there to guide you to the event. Whether you are a first-time e-scooter user or an experienced rider, we'd love to welcome you to this #SAFETYFIRST e-scooter event.

You'll have the chance to:

  • Test our e-scooters in a safe and controlled environment
  • Meet some of the Zwings team
  • Learn how to use the e-scooter (accelerating, braking, balance control, pulling away and stopping)
  • Find out how to behave on the road (signalling, speed control)
  • Learn how to use the Zwings app
  • Discover how and where to park
  • Ask us any question you like!

Why is safety important for us?

E-scooters are a relatively new form of transportation. These vehicles represent a ground-breaking and innovative solution to a number of major challenges, but just as with any mode of transportation, they pose certain risks. At Zwings, we try to mitigate those risks through rider education and rule enforcement.

Some solutions to top safety concerns include:

Protecting your head

Wearing a helmet on our e-scooters is strongly encouraged. We encourage all Zwings riders to use a helmet through giveaways and other incentives. We continually educate riders about the importance of proper protective headwear through tutorials and in-app reminders.

Getting comfortable with riding

At our safety events, riders can test our e-scooters in a controlled environment, with access to trainers who will demonstrate basic manoeuvres. We work closely with local stakeholders to ensure our demonstration zones are in areas that are safe for e-scooting.

Minimising irresponsible riding

We have in place a fast and easy to access reporting system that enables residents to notify us of any misuse regarding our e-scooters.

how to get started ?

To rent a scooter, the ZWINGS Sunderland app is required. Customers can download the app at either the Apple App Store or Google Play Store.  After registering users can locate the nearest scooter in the app. The unlock fee is £0.60 to unlock the scooter, each additional minute costs £0.23 (inclusive of VAT). For frequent riders, ZWINGS are also offering subscription packages that will give up to 75% off usage of the service, these can be found in the Zwings app.

Short profile Zwings Scooters

Founded in early 2019, Zwings has emerged as Britain's leading e-scooter operator. They have developed a reputation as the 'go to' company for micro-mobility rental schemes. The diverse team brings deep-rooted passion and extensive fleet operational experience to Zwings. The company recognises the rapidly growing need for sustainable, convenient, and affordable modes of travel across urban areas and campuses in the UK to combat our climate emergency and reduce unnecessary congestion. 

For more information, visit www.zwings.co.uk or social media: Instagram, Facebook, Twitter, LinkedIn or YouTube.

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